You have worked really hard on an upcoming event, and to share it with as many people as possible, you want to give live streaming a try. Maybe you have seen the tweets and notifications from other business owners and marketers about their events, or you want to include as many people as possible in the production. Either way, you are ready and willing to put your event out on social media. To make sure the process goes as smoothly as possible, check out the following tips:

Start Getting the Word out Early

Last-minute invitations are the death of any event – live or online. Give people the chance to work it into their schedules by promoting it on social media weeks before. Announce the live video streaming a least a week or two ahead of time and then send out follow-up reminders closer to the big day.

Choose the Perfect Title

Many social media platforms require you to include a title and a description of your event. When writing these, consider they will be shared and will tempt people to attend online, so keep them short and interesting. After you compose this information, ask yourself if you would want to spend your valuable time watching the live coverage; if not, tweak the wording to make it more compelling.

Prepare for Low Lighting

Depending on the type of event you are live streaming, light may very well be an issue. To ensure that people will be able to see what is going on, have a smartphone that works well in low-light environments. The LG V10 from T-Mobile has automatic and manual modes that can handle less-than-ideal lighting with ease.

Know Your Audience

As DaCast notes, it is important to know your potential audience’s interests, and also in which time zone most of them reside. Schedule your event so that your core audience will be able to participate. If the vast majority of your audience lives in New York City and you are in Los Angeles, keep that three-hour time difference in mind when figuring out when you want to hold it. In addition, target the event to the people who are likely to be interested in watching it. Depending on your industry and the type of event you are having, this can vary widely by demographic. Just like you focus your advertising on your core customers, you’ll want to do the same for your live social media coverage.

Broadcast One Event

Although you might be tempted to go live only during the highlights of your event – certain speakers or performances – going on and offline can confuse your audience and cause them to miss things that are important. As the Chicago Tribune notes, if you are using Facebook Live, posting shorter events on social media will require you to write a new event description each time, and the “is live” versus “was live” notations might throw people off. If you go on and offline with the Periscope social media platform, it will involve separate tweets each time which can also cause your audience to click on older tweets that contain links that have already expired.