The results are in – social media is an effective selling tool that you can’t afford to overlook.

As a business person, your time is precious, so naturally, you want to spend it on activities that are ultimately going to improve your bottom line. Social selling might not be at the top of your list, but here’s the truth – social selling works and the stats back that up.

Let’s take a look at why you should care about social selling in your business.

Social Media Boosts Sales

There’s no doubt about it, the use of social media can boost sales for businesses. In fact, Brainy Marketer found that 79% of salespeople who use social media outsell their peers. The takeaway from this statistic is relevant no matter what your business: Using social media helps you sell more.

One of the key reasons social media is so effective at boosting sales is its potential to help you find the right customers for your business. By using social prospecting, you can identify the best prospects for you. These are the people who are most likely to be interested in your business, and in purchasing from you. Social media helps you target the right people.

Social Media Influences Buyers

Your use of social media can directly influence whether or not you make that sale. Statistics from Social Media Today show that 78% of people say a companies’ social media posts influence their purchasing decisions.

Why is that? Well, social media gives you an unmatched opportunity to forge a really good connection with your customers. That means you can connect with them in a meaningful way that fosters goodwill towards your business and encourages purchasing.

You can use social media to learn who is out there and what they need from your business, so you can craft content that speaks directly to them. By targeting your content in this way, it increases your chances of making a sale.

Social Media Increases Brand Awareness

Customers use social media to find businesses they like, and to find new businesses to fulfill their needs. You can also use social media to find your ideal customers and reach out to them, making it an ideal meeting place for your business and your best prospects.

Statistics show that 71% of consumers are more likely to make a purchase based on social media referrals. Selling on social media gets your business name known, but there’s more to it than that. Your customers will use social media to talk about you, and if they’re saying good things, people who are searching for a business like yours will take notice.

You can use social media to build good relationships with existing and potential customers. Strong relationships drive sales, while satisfied customers can become brand ambassadors, encouraging others to do business with you.

The bottom line is this: Social media as a selling tool is becoming more effective. Social Media Examiner found that in 2014, total social commerce sales that could be tracked to social networks were up 26% from the previous year. Social media boosts sales, influences buyers, and gives you a way to find and connect with the best leads for your business.

Are you looking for a solution to help you manage your social media presence and target prospects and customers in real-time with relevant, useful content, to help you make sales? GrowSocially App is for you. Check it out today!